To provide guidelines for processes activities roles carried out by members of the unit in the drive for the achievement of customer satisfaction
To improve these processes, mitigate identified risks, and optimize the overall business operations
To help ensure a seamless flow with other process units where interface exist
Need to impose the original business concept underlying the Brand in consumers’ domain
Need to evolve a business strategy, operating model and marketing policies, and an organizational structure that is consistent with a modified business concept and objective
Need to ensure that management and staff, assume maximum commitment and ownership for the business concept and strategy.
Need to build in, an “entrepreneurial spirit” into the business model that would ensure performance driven reward systems